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GOL’s new livery promotes Brazil’s FIFA World Cup team

written by Casey Martin | November 18, 2022

File Image of a Gol-Linhas Aereas 737-800 (Rafael Luiz Canossa, Wikimedia)

The Brazilian carrier GOL Linhas Aéreas showcased one of its freshly painted Boeing 737-800 aircraft to promote and support the Brazil men’s football team, who will be in the FIFA World Cup.

The aircraft was revealed at Belo Horizonte International Airport on Wednesday and brings the number of planes bedecked with the team’s colours to three. GOL is the official carrier of Brazil’s Football Confederation after inheriting the honour from predecessors Varig and LATAM.

GOL joins three other international carriers who have decked out their aircraft with their team’s colours, including Argentina’s Aerolíneas Argentinas, Germany’s Lufthansa and Belgium’s Brussells Airlines.

The phrase “GOL do Brazil” (Brazil’s Goal!) as well as the logo of the Brazilian football confederation is painted on the tail of the aircraft. The engines have been painted green and on the back section of the fuselage, the word ‘Brasil’ has been added alongside jerseys with numbers representing the years in which Brazil won the world championships.

The overhead baggage compartments have also been painted to represent the Brazil football team, with the jerseys of the players paired together above passengers’ heads.

The Boeing 737-800 can carry 186 passengers and was delivered by Boeing in 2013. On board the nine-year-old aircraft, customers will be treated to the option of hamburgers and beer on flights that are scheduled between 30 minutes and one hour before the kick-off of games that Brazil is playing in.

Aerolineas Argentinas revealed a special Airbus A330 livery promoting Argentina’s football team that will be participating in the World Cup. Painted on the side of the aircraft are the words “Un equipo, un país, un sueño”, translating to “One team, one country, one dream.”


On the tail of the Airbus A330 stands three images of members of the Argentinian football squad, including Lionel Messi, goal scorer and megastar of La Albiceleste, the national team.

Brussels Airlines also revealed an Airbus A320 painted with the colours of the Belgian football club and have thus far been the only airline to also recognise the women’s football squad in the reimagining of their aircraft before the World Cup.

They created a blend of the two national team’s logos, red flames for The Red Flames football team and a trident for The Red Devils football team, commenting on the commitment by saying, “We are not complete until we are together.”


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