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Qatar Airways unveils Sama 2.0 at ITB Berlin 2024, showcasing the future of AI in air travel

written by Newsdesk | February 27, 2024


Qatar Airways, a leading figure in aviation innovation, is set to participate in the prestigious ITB Berlin travel trade show, happening from 5-7 March 2024. The airline is bringing a major digital innovation to the forefront with the introduction of Sama 2.0, its second-generation MetaHuman cabin crew member. This development marks Qatar Airways as the first airline globally to venture into developing a virtual cabin crew, underlining its commitment to pioneering cutting-edge technological advancements in the aviation sector.

The unveiling of Sama 2.0 is scheduled on the opening day of the event at the newly redesigned Qatar Airways stand, promising to highlight the advanced capabilities powered by artificial intelligence. Sama, created in collaboration with digital human creator UneeQ, sets new standards for the incorporation of AI in the industry, aiming to redefine personalized service and accessibility in air travel.

ITB Berlin is renowned for being a key platform for travel and tourism industry professionals, featuring exhibitors from over 180 countries. It offers an invaluable opportunity for more than 160,000 visitors to explore the latest trends, products, and services in the sector.

Qatar Airways extends an invitation to all ITB attendees to experience the exceptional service and hospitality embodied by Sama 2.0. The digital crew member is poised to begin welcoming passengers on Qatar Airways’ digital platform, QVerse, promising a future where technology and human-centric service intersect to enhance the travel experience.


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