British Airways has announced a significant improvement to its Executive Club loyalty programme, allowing members to book any flight for as little as £1 plus Avios points. This move aims to provide customers with more choice and flexibility when spending their Avios.
The Avios part payment feature allows customers to reduce the monetary cost of their booking by selecting the amount of Avios they would like to contribute. Previously, the maximum discount varied depending on multiple factors, but now, the airline is giving customers the option to reduce their booking to just £1 using Avios.
Colm Lacy, British Airways’ Chief Commercial Officer, expressed his excitement about the latest update, stating, “We’ve listened to our Members’ feedback and we’re really excited to be introducing this latest update for them. We know that most of our customers choose the lowest cash amount when it comes to making Reward Flight bookings, so we anticipate this to be a popular option for those using Avios part payment too. Ultimately, our goal is to keeping adding more choice and flexibility for Members.”
It is important to note that using Avios part payment is different from booking a Reward Seat, which has a limited number available on each flight at a fixed rate. Members booking any flight can use Avios part payment regardless of the seat type, allowing for more flexibility with varying amounts of Avios to contribute.
Last year, British Airways Holidays introduced Avios part payment, with holiday package bookings starting from £1 + Avios. Members using Avios part payment towards their booking will still collect Avios and Tier Points on their flight, as well as any bonus Avios and Tier Points if applicable. The part payment option can also be used for flights operated by American Airlines between the UK and North America, and British Airways codeshares with selected partners.
This latest improvement to the Executive Club loyalty programme demonstrates British Airways’ commitment to providing its customers with more options and flexibility when booking flights and spending their Avios points.
