Philippine airline Cebu Pacific made history as the first company from the Philippines to project a promotional display on Dubai’s Burj Khalifa, showcasing the country’s tourist destinations for 2025.
The “Fly to Happy, Fly to the Philippines” show featured iconic locations including Boracay, Palawan and Cebu beaches, along with landmarks like Mayon Volcano and the Chocolate Hills.
“We’re proud to share a piece of home on such a grand stage,” said Xander Lao, CEB President and Chief Commercial Officer.
The airline launched an accompanying seat sale running November 22-30, offering discounted flights from major Asian, Australian and Middle Eastern cities to the Philippines for early 2025 travel.
Cebu Pacific currently serves over 60 destinations across Asia, Australia and the Middle East, with Philippine hubs in Manila, Cebu, Clark, Iloilo and Davao.
The campaign aims to attract international tourists while providing UAE-based Filipinos a glimpse of home through the world’s tallest building.
