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EADS unveils new identity, new defence sector name

written by WOFA | September 20, 2010

EADS has marked its 10th anniversary with the unveiling of a new brand identity, while its Defence & Security unit has been renamed as Cassidian.

“This brand renovation embodies exactly the spirit of Vision 2020, our strategy for EADS’s next 10 years: reinforce each of the four divisions, give them the visibility they need to market their business, and at the same time materialise the strength and unity of the group,” said Louis Gallois, CEO of EADS.

The EADS Group identity will be retained as a common identity across the four divisions of the group – Airbus, Eurocopter, Astrium and Cassidian. The new branding is being implemented across the organisation over the coming weeks.


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