Jetstar has rolled out the final stage of its “100 percent” passenger self service check-in across its domestic network with the announcement of a new SMS boarding pass service.
The new check-in feature will add to Jetstar’s existing self service kiosks and web check-in offering for passengers, with all three functions soon to be available at Jetstar’s 18 domestic ports throughout Australia and New Zealand. In addition, a new Automatic Check-in service will allow passengers to “pre-enrol” for check-in and receive either an SMS boarding pass or boarding pass via email 24-hours before their nominated flight.
“The full implementation of our self service initiatives is anticipated to boost uptake of self-service options closer to 100 per cent across our network,” Jetstar CEO Bruce Buchanan said in a statement. “Our new SMS boarding passes, kiosks and automated check-in options are delivering practical and innovative solutions that will add greater control and save time at increasingly busy airports.”
But passengers still wishing to use a traditional check-in counter are set to be charged “a small fee” by Jetstar, with that fee not to be introduced until November 1 while the airline’s self-service option is fully implemented. According to Jetstar, around 75 per cent of the airline’s domestic flyers already use their Web Check-in or Self Service Kiosks. Recent customer trials of the SMS boarding pass predict a further increased uptake of 10 per cent for passengers choosing a self service check-in option.
