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Qantas sees red for new premium airline

written by WOFA | September 13, 2011
Our best guess of how a RedQ A320neo could look.

RedQ, RedQ Executive Express, RedSky and OneAsia are just some of the names that Qantas is considering for its new Asia based premium airline, Fairfax media reports have revealed.

While Qantas is yet to make a firm decision on which name to go with, the airline has lodged a number of trademark applications for the new names, with ‘RedQ’ looking to be the most likely option. However, Virgin Australia could oppose the attempt by Qantas to trademark RedQ, given the similarity to its charity foundation, ‘Red Jet’.

Qantas’s premium airline is expected to operate some of the up to 110 Airbus A320 Family aircraft the airline recently announced orders for, to operate from an as yet undecided Asian hub location.

“It will have a lie-flat business bed in the business cabin, better than on the A380s, and it will have an economy class better than on the A380s with a very exclusive private jet feel to it and we think it’s exactly what our corporate market and business market is after,” Qantas CEO Alan Joyce told the www.businessspectator.com.au website in a recent interview of the new airline’s planned product offering.

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