Qantas has launched a loyalty program aimed at small and medium business as part of efforts to shore up marketshare for non-corporate account business travel.
Dubbed Aquire, the new stand-alone program allows businesses to accrue Acquire points through a range of business transactions. Those points can then be converted on a one for one basis to Qantas Frequent Flyer points which can be used for business travel or gifted to employees.
Qantas says it is soon to announce a range of partners for the Acquire program.
