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Qantas & UNICEF extend ‘change for good’ campaign

written by WOFA | May 19, 2014
Qantas and UNICEF have extended their 'change for good' campaign to domestic services. (Rob Finlayson)
Qantas and UNICEF have extended their ‘change for good’ campaign to domestic services. (Rob Finlayson)

UNICEF Australia and Qantas have announced an extension of their ‘change for good’ partnership to encourage domestic passengers to donate loose change to the global children’s charity.

Since it commenced on international services 23 years ago, the change for good campaign  has raised $28 million for UNICEF’s global child health, child protection and education programs. The new campaign will focus on domestic travellers, giving them the opportunity to pool spare change.

“If every Qantas passenger travelling domestically gave us just a few of their forgotten coins each time they travelled it would make little difference to their day, but a world of difference in saving children’s lives,” UNICEF Australia chief executive Norman Gillespie said in a statement. “We’ve already seen the good work for children that change from an overseas trip can do, and with the support of Qantas, we know we can deliver even more change for good. The 5 cent piece may be the star of our new change for good campaign, but the real heroes are Qantas’ generous passengers.”

Added Qantas Loyalty CEO Lesley Grant; “We are very excited about the potential of this campaign. Our travellers have a proven track record in donating international coins and we think many will be happy to offload their local coins knowing they are making a real difference. With just a handful of small change, UNICEF can spend 50c and give a child exercise books and pencils to kick start an education or spend $1.50 and protect five children from disease.”


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