Embraer’s commercial aircraft business will be known as Boeing Brasil – Commercial when its acquisition by Boeing clears the final regulatory hurdles.
Boeing unveiled the new name on May 23 and posted the following video on social media.
Expanding horizons, now with a new name. Learn more about the next step in our pending joint venture with @Embraer. pic.twitter.com/u6okCTgbud
— The Boeing Company (@Boeing) May 23, 2019
On July 5 2018, Boeing and Embraer announced plans to establish a joint-venture that aims to boost their competitive offerings in the commercial aircraft sector.
Boeing will acquire an 80 per cent stake in Embraer’s commercial aircraft operations for US$4.2 billion, effectively adding the E-Jet family to its own commercial airliner line-up.
Embraer will hold a 20 per cent stake in the new JV.
In February, Embraer said 96.8 per cent of shareholders had approved the the proposed partnership with Boeing.
However, the deal still required the approval of antitrust authorities in Brazil and the United States.
Embraer, which stands for Empresa Brasileira de Aeronáutica, said it expected the transaction to be completed by the end of 2019, subject to all approvals being obtained in a timely manner.
It was unclear whether Embraer’s E-jets would be renamed. By comparison, Airbus renamed the CSeries the A220 shortly after it bought 50 per cent of the program from Bombardier.
Expandindo horizontes, agora com um novo nome. Para saber mais, acesse https://t.co/NaGjvldNum. pic.twitter.com/WTrIHni2Fu
— Boeing Brasil (@BoeingBrasil) May 23, 2019
The Embraer name will live on post the joint-venture with Boeing being finalised through the Brazil-based company’s defence and business jet businesses.
In March, it was announced John Slattery would lead the Boeing and Embraer commercial aviation and services joint-venture.
Slattery is the president and chief executive of Embraer Commercial Aviation and executive vice president of Embraer.