Embraer’s commercial aircraft business will be known as Boeing Brasil – Commercial when its acquisition by Boeing clears the final regulatory hurdles.
Boeing unveiled the new name on May 23 and posted the following video on social media.
Expanding horizons, now with a new name. Learn more about the next step in our pending joint venture with @Embraer. pic.twitter.com/u6okCTgbud
— The Boeing Company (@Boeing) May 23, 2019
On July 5 2018, Boeing and Embraer announced plans to establish a joint-venture that aims to boost their competitive offerings in the commercial aircraft sector.
Boeing will acquire an 80 per cent stake in Embraer’s commercial aircraft operations for US$4.2 billion, effectively adding the E-Jet family to its own commercial airliner line-up.
Embraer will hold a 20 per cent stake in the new JV.
In February, Embraer said 96.8 per cent of shareholders had approved the the proposed partnership with Boeing.
However, the deal still required the approval of antitrust authorities in Brazil and the United States.
Embraer, which stands for Empresa Brasileira de Aeronáutica, said it expected the transaction to be completed by the end of 2019, subject to all approvals being obtained in a timely manner.
It was unclear whether Embraer’s E-jets would be renamed. By comparison, Airbus renamed the CSeries the A220 shortly after it bought 50 per cent of the program from Bombardier.
Expandindo horizontes, agora com um novo nome. Para saber mais, acesse https://t.co/NaGjvldNum. pic.twitter.com/WTrIHni2Fu
— Boeing Brasil (@BoeingBrasil) May 23, 2019
The Embraer name will live on post the joint-venture with Boeing being finalised through the Brazil-based company’s defence and business jet businesses.
In March, it was announced John Slattery would lead the Boeing and Embraer commercial aviation and services joint-venture.
Slattery is the president and chief executive of Embraer Commercial Aviation and executive vice president of Embraer.
Ah, what’s in a name?! They can’t fool me!! I flew aboard a Douglas DC-9 from Cairns to Brisbane on Sunday!
Okay, so it had new engines and systems and the top of the fin was a bit beefed up, but it was still a dear ol’ DC-9, not some McDonnell Douglas MD-95 thingy or (fill-an-empty-niche-number) Boeing 717-200.
Now that Boeing has bought into Embraer, following in the jetstream of the Airbus-Bombardier deal, the larger companies may well try to take the credit for the little fellas’ hard engineering work and we’ll be left in a world with only two main airliner brands.
If they do, don’t worry I’ll still annotate my logbook to show I’ve flown aboard an Embraer E-jet or one of those beautiful Bombardier C series!
And Airbus and Boeing had better not tamper with the Fokker brand! I love those little Fokkers!
Sadly today’s avgeeks will never get a chance to log flights in a BAe, Convair, Dassault, Handley-Page, or Lockheed, to name a few of history’s aircraft manufacturers. No, the new kids’ log book pages will be filled with either Airbus or Boeing. So….boring!
There I’ve had my rant and feel a little better..and as I said at the start, I had the most wonderful flight in a DC-9 the other day!! Took me back to my first ever jet flight in a TAA DC-9-31. Ah the memories!
There has been a lot of wind under the wings since then…..Keep flying!
De Haviland Comet 4 flew for awhile before B707 came along. And don’t forget the VC10
Avgeek, there are still passenger BAe146 / Avro RJ planes flying around in Australia out of Perth and Adelaide, so you’re still in luck. Same company also flies the ‘Boeing-Brasil’ E190 😉