world of aviation logo

Air New Zealand reveals Middle Earth airliner

written by WOFA | November 24, 2012

The Airline of Middle-earth

Air New Zealand has unveiled a Boeing 777-300ER featuring a promotional livery for the forthcoming The Hobbit movie trilogy.

Tbe aircraft, which depicts characters from the soon to be released The Hobbit: An Unexpected Journey,  also features elements of the airline’s new livery, including the white koru on black tail, and Air New Zealand titles featuring the airline’s new typeface.

The Hobbit films, like The Lord of the Rings trilogy, are being filmed in New Zealand and are directed by New Zealander Sir Peter Jackson.

“This aircraft is going to excite passengers and fans of Sir Peter Jackson’s award-winning cinema fantasies alike when it begins regular Air New Zealand services between Auckland, Los Angeles and London from this evening [November 24],”  Air New Zealand CEO Rob Fyfe said.

“New Zealand is the home of Middle-earth and The Hobbit movies will be hugely important to New Zealand’s tourism industry in the next couple of years as international tourists are inspired to come and see and experience for themselves the landscapes which have shaped the movies.”

Air New Zealand has scheduled the aircraft to operate primarily to Los Angeles and London, and does not intend to operate it to Australia.



  • Air Observer


    Love it!

  • Red-faced Kiwi


    Can Air New Zealand find something else to promote other than rugby and hobbits? We need something the Aussies can’t tease us about.

  • George


    I think this is a fantastic promotion for New Zealanders. Im Australian but you don’t really find anything patriotic these days on our aircraft. Qantas management continue to destroy any piece of patriotic pride we once had. Just look at their latest campaign.


  • Dane


    Qantas did have the 747’s with Aboriginal artwork painted on them.

    The 777 does look rather smart with the new paint job

  • George


    Alan Joyce had those 747s reprinted in the corporate image. No longer an aboriginal livery

  • J Bowen


    Contrary to the report, ZKOKP will operate at least four times across the Tasman between now and the end of the year with two visits each to Brisbane and Sydney on scheduled services.

  • Grumpyoldfart


    Dear Red Faced Kiwi,

    How about sheep?

Comments are closed.


Each day, our subscribers are more informed with the right information.

SIGN UP to the Australian Aviation magazine for high-quality news and features for just $99.95 per year