Alaska Airlines has announced a significant expansion of its First Class and Premium seating options, set to roll out from September across over 200 aircraft in its mainline fleet.
The airline will add 1.3 million premium seats annually by modifying its Boeing 737-800, 737-900ER and 737 MAX 9 aircraft. This follows the recent retrofit of Alaska’s regional fleet, which added 400,000 Premium Class seats to its E175 aircraft earlier this year.
“We’re excited to begin rolling out additional First Class and Premium Class seating across more than 200 of our aircraft,” the airline said in a statement.
The expansion aims to meet growing demand for premium travel options and make upgrades more accessible to passengers. Alaska Airlines reported that First Class and Premium Class revenues increased by 8% and 6% respectively in the latest quarter, with First Class load factors reaching 71%.
Key changes include:
- Increasing First Class seats on 737-800 aircraft
- Converting six Main Cabin seats to Premium Class on 737-900ER and MAX 9 aircraft
- Enhancing seat features across classes, including new device holders, USB-C charging, and improved headrests
Despite the reconfiguration, all Boeing aircraft will maintain four lavatories to ensure passenger convenience.
Alaska Airlines emphasized that the expansion will not affect its existing no-change-fee policy or its Mileage Plan program. The airline also highlighted its West Coast-inspired meals and premium drink selection as part of its premium offerings.
To facilitate easier upgrades, passengers can now pay to upgrade to First or Premium Class up to 50 minutes before departure through the airline’s website or mobile app.
