Key Qantas partner American Airlines has revealed new corporate colours which will replace the airline’s iconic polished aluminium ‘Silverbird’ look first debuted in 1968. “It’s a new year and a fresh new look for American Airlines” said the announcement that revealed the airline’s rebranding, which was developed with brand consultancy FutureBrand. “The unveiling of the new logo
Qantas has announced it will lease an additional five 717s and purchase three more Q400s to bolster its domestic business, as well as cancel a single 787-8 order for Jetstar. In what is a clear competitve response to the announcement by Virgin Australia it is seeking to grow its regional airline portfolio through the acquisition
The Australian Competition and Consumer Commission (ACCC) has conditionally granted interim approval for Qantas and Emirates to proceed with their proposed alliance covering passenger and freight services between Australia and Europe. The interim authorisation allows the two airlines to now prepare a joint sales and pricing strategy, joint marketing, system integration, customer handling, scheduling and
As the world’s economy began to improve modestly towards the end of 2012, trends in the global airline industry were emerging that gave clear indications of what can be expected in 2013 – all things being equal. Of course, they rarely are equal in the airline industry, but as figures released by the Centre for
Virgin Australia has successfully cut-over to its new Sabre reservations system, largely avoiding adverse impacts on customers. Some international flight departures were affected, but it is believed on-time performance during the transition was sustained at around 90 per cent. However, the airline’s group executive of corporate communications Danielle Keighery said there may still be longer than
Virgin Australia will transition to a new reservations system in a move to align it with partner airlines and to increase exposure of its products globally. The migration to the new system represents a significant change in sales distribution strategy for the airline. The airline will consolidate its disparate reservations systems onto Sabre on January
